Not surprisingly, December is the best month for giving, yielding 19% of funds raised, followed by the combined months of April and May when more than 18% of funds are raised.
More than 86% of funds are raised during the workweek, with 60% raised between 9 a.m. - 5 p.m.
Tuesday is the most popular day for making a gift, while Thursday yields the largest gifts.
4 p.m. is the hour at which the average gift is greatest.
Morning (1 - 9 a.m.) yields the fewest and smallest gifts.
Source: The Chronicle of Philanthropy, June 17, 2013, pgs. 20-22.